Pepper U
Ready to run, grow, and sustain your photography business in a way that makes sense for you?
Subscribe to Pepper U—a membership for silly little rebels who know there isn’t just one definition or roadmap to success and want to carve their own damn path (with a little help from your Pepper friends).

Oh BABY, do we have the thing for you!

“Pepper U is what I wish existed when I was growing my photography business.”
– Stacey Owen, Pepper’s Founder and CEO
Pepper U was specially designed for photographers who are eager to finally figure out what the #$%^ they’re doing when it comes to marketing and growing their photography business.
When you subscribe to Pepper U, you’ll finally have the marketing knowledge, tools, and support you need to grow a successful, fulfilling, and sustainable photography business!
Because let’s be honest, that shit ain’t easy. You started this business because photography lights up your dang soul, not because you’re a marketing expert—and yet, here you find yourself, wondering things like: Wtf should I post on social media? Wait, should I be using Pinterest? How the hell do I build an email list? Why aren’t I getting more leads? I’m booking clients, but why aren’t they the clients I want to work with? And for the love of beer and everything good in the world, WHAT IS SEO?
And our personal favourite: How the hell am I supposed to make time for all of this?
You deserve to crush your photography business goals consistently and sustainably. But making that magic happen requires certain skills, tools, confidence, and support—and that’s what we’re here to offer.
As a Pepper U member, you’ll learn how to create your own custom marketing strategy, which marketing tactics you should use, and HOW to implement them in a way that works FOR YOU—all with full support from the Pepper team.
This is a kickass option for photographers and businesses of any level. So if you’re thinking about it, what ya waiting for?!
Let’s hang!

What’s included in the Pepper U Membership
When you subscribe to Pepper U, you’ll receive all of the following:
Three different workshops offered at three different times through the year where we dive into various aspects of your business to help you create a kickass, customized strategy. Attend any workshops that take place during months when you are a member.
- Business Foundations Workshop: Branding, purpose, ideal clients.
- Google Analytics Workshop: Using analytics to benefit your business.
- Strategy Workshop: Creating and implementing a strategy with marketing tactics, time management, and content calendars.
A kickass marketing workbook and business audit template
- An interactive marketing workbook that will help you discover more about your business and get inspired.
- An audit template to fill out every 3 months to track your progress and spot opportunities.
Monthly calls with the Pepper team
- Group calls take place at 12:00 PM PST on the first Wednesday of each month.
- Submit your questions ahead of time.
- Learn from other students’ questions.
- Brainstorm new ideas with the team.
- Stay accountable.
- Get inspired as heck!
Access to a shit ton of how-to marketing courses
- Several in-depth yet easy-to-follow online lessons that will teach you why and how to use the modern marketing tactics you need to succeed:
- Time + Task Management
- Google Analytics
- Modern Marketing Strategy
- Submissions
- Blogging for SEO
- Canva
- Google Business Profile
- Newsletter Design
- Email Marketing
- Public Relations
- Lessons include video tutorials and how-tos, handy templates and links, and (most importantly) gifs and memes.
- Since modern marketing is always changing, lessons are updated annually, as needed.
Awesome discounts on photography softwares and products thanks to our rad sponsors
BUSINESS + BRAND IDENTITY WORKSHOP
Branding, purpose, ideal clients, and more
Tuesday, April 11, 2023
10:00 am – 1:00 pm PST
ANALYTICS WORKSHOP
How to use Google Analytics and other insights to benefit your business
Tuesday, May 9, 2023
10:00 am – 1:00 pm PST
STRATEGY WORKSHOP
Custom strategy, time management, and creating content calendars
Tuesday, June 13, 2023
10:00 am – 1:00 pm PST
Plus
Monthly group calls with the Pepper team as long as you’re subscribed.
Access to ALL of our online, how-to marketing courses.
On-demand access to the private Pepper U Community.
Exclusive discount code to the Peppershop.
Handy templates, workbooks, and more!
YOU HAVE TWO OPTIONS TO SUBSCRIBE TO PEPPER U:

We’re putting ourselves out there a bit by saying this, but a shit ton of work and expertise went (and continues to go) into this program. We’ve held NOTHING back, and we’re dang proud of it. But keeping it accessible to all you rad photographers out there has always been super important to us!
We’re telling you straight up, there is an UNREAL amount of value packed into this program for the price, and you won’t find anything comparable. Most coaching programs are around $1,000/month, and we’re offering all this for just $99 USD with our monthly subscription, or save 20% with an annual subscription with a one-time payment of $948 USD.

The Pepper U Membership is for you if:
- You want to grow your business, find stability and consistency in your business, or increase your profitability (without breaking the bank).
- You want a solution that can be customized to your unique business, needs, lifestyle, and goals.
- You know you need to do more marketing, but you can’t afford to hire an agency.
- You want a long-term solution that allows you to continue to learn and implement tactics as time goes on.
- You want to attract more of your ideal clients.
- You want to be part of a supportive community.
- You’re eager to learn how to market your business yourself so that you never have to rely on someone else.
- The idea of doing things yourself (but with guidance and support) makes you feel powerful.
Ready to take the future of your business into their own damn hands? Let’s freaking do this!
DON’T JUST TAKE OUR WORD FOR IT

Online Marketing Tutorials
You have access to these bad boys and they’re updated annually, so work through them at your own pace and start with the modules that are most relevant to your biz!
-
Did We Just Become Best Friends?
-
Welcome to Pepper’s Online Marketing Course for Photographers
- Pepper U Orientation
- Goal Setting
-
Time + Task Management
- Marketing Strategy
Google Analytics
- Welcome to Google Analytics
-
What is Google Analytics?
-
Setting Up Google Analytics
-
Navigating Google Analytics
-
Finding Helpful Data in Google Analytics
-
Google Analytics Goals
-
Comparing Time Periods + Analyzing Data
- Task + Time Management
Blogging for SEO
-
Intro to SEO
-
Search Intent
-
Keywords + Links
-
Blogging Tips + Tricks
-
SEO Outline + Cheatsheets
-
Adding SEO to Your Backend
- Social Workflow Must Dos
Google Business Profile
-
Welcome to Google Business Profile
-
Google Business Profile Basics
-
Google Business Profile Setup
-
Updating Google Business Profile: Photos
-
Updating Google Business Profile: Post Updates
-
Google Business Profile Analytics
-
Google Business Profile Task + Time Management
Canva
- Canva + Branding: The Basics
-
Your Canva Brand Kit
-
Folders + Templates
-
Template Design + Built Ins
-
Tools + Shortcuts
-
Downloading + Design Tips
- How to Instagram
-
How to Create an Instagram Account
-
Optimize Your Profile
-
Static Posts
-
Story Posts, Reels + Instagram Videos
-
Navigating Story Posts, Reels + Instagram Videos
-
Scheduling Posts With Later.com
-
Plan Options for Later
-
How to Use Later
-
Upload Media Into Library
-
Creating Saved Captions
-
Creating a Post in Later
-
Creating a Post in Later Continued
-
Creating a Carousel Post in Later
-
Creating a Carousel Post in Later Continued
-
How to Post a Carousel Using Later
-
Posting to Instagram
-
Caption Best Practices
-
What is Engagement?
-
Instagram Hashtags for Photographers
-
Reading Your Insights
-
Reading Your Insights Continued
- That’s a Wrap on Instagram
-
Pinterest Like A Pepper
-
Types of Pins
-
Types of Pins Continued
-
Creating Your Own Pins + Boards
- Pinterest Engagement + Scheduling
- Working with Facebook
- Set Up Your Business Page
- What To Post On Facebook
- How To Create Communities
-
The Ins + Outs of LinkedIn
-
Personal Profiles
-
Company Pages
-
Posting On LinkedIn
-
LinkedIn Analytics
-
Welcome to LinkedIn
Newsletter Design
- Designing A Newsletter Template
-
The Foundations of Flodesk
-
Starting Your Newsletter
-
Designing Your Template
- Finalizing The Design
Email Marketing
-
Email Marketing + Newsletters
-
Email Marketing Lists
-
Opt-in Forms + Lead Magnets
-
Automations + Workflows
-
Newsletters
-
Analytics
-
Welcome to Public Relations
- Public Relations
Submissions
-
Sussing Out Your Submissions
-
Submission Process
-
You’ve Got This!

Have questions? Let’s chat!
If you have questions before making your decision, we totally get it! You can book a free consultation with Stacey, Pepper’s CEO, to see if Pepper U is the right choice for you.
PEPPER U SPONSORS