Been searching for the best email marketing platform for your small business? Well, you’re in luck because we’ve found it for you.
No need to thank us, but we do love appreciation and never say no to praise.
Email marketing, so hot right now, email marketing.
But in all seriousness, connecting with your audience through newsletters is a crucial marketing tactic for your small business. If you aren’t using emails to your advantage, you’re missing out on sales and growth, which are great ways to reach your community directly.
Running our full-service marketing, brand, and creative agency and taking care of our clients has taught us a thing or two about what you want and what you want to avoid as far as email marketing platforms go.
And we’re about to reveal all of our juicy details.
Well, about our fave email marketing platform. We’ve gotta leave some things to the imagination, c’mon.
But there are things we don’t want to gatekeep. Like the best email marketing platform for small businesses, Flodesk.
What we are absolutely certain about is how perfect Flodesk is for small businesses. It’s not only a favourite of ours, but also of our long-time clients!
What makes it so perfect? Well, you’re going to have to trust us! Or keep reading to get more information. Preferably, both.
What is Flodesk?
First of all, let us introduce you to Flodesk!
Say, “Hi, Flodesk!”.
How many times can we say Flodesk..?
Anyway, Flodesk is the world’s most intuitive email marketing platform, specifically designed for small businesses like yours! Its ease of use and simplicity allow you to grow your business, nurture your community, and monetize your distribution list. And it makes your emails look absolutely stunning.
Flodesk’s core features include:
Email Marketing
Design emails people love to get in their inboxes with stunning templates and the world’s most intuitive builder. Grow your list with landing pages, pop-ups, and embedded forms, make money while you sleep with workflow automation, and run email marketing like a pro with advanced segmentation and robust analytics.
Link In Bio
Grow your email distribution list with a stunning link in bio that converts social media followers to subscribers.
E-Commerce
Boost sales with e-commerce blocks, sales pages, upsells, instant deliveries, and unlimited transactions—all seamlessly connected from the start.
In our eyes, what sets Flodesk apart from the rest is:
- They don’t penalize you or charge more when you grow your list of subscribers. With Flodesk, there’s one monthly price, and you can have unlimited subscribers.
- You don’t need to be a coder or designer to create beautiful, branded emails. Flodesk has an easy click-and-drag builder.
- They set you up for success with a massive library of templates. Gorgeous, gorgeous templates that are easily customizable to fit your brand’s look and feel? Say less.
Want to give Flodesk a try? We couldn’t be more thrilled! And you’re in luck because you can use our link to get 50% off your first year. Trust us, you will not regret checking it out!
We have no doubt you’ll get hooked on Flodesk, just like we did (and most of our clients). If you love it but want someone to take over email marketing, we know some Flodesk experts who can help you out…
Hint, hint… It’s us.
What You Want and What to Avoid in an Email Marketing Platform
There are lots of options out there for email marketing tools for small businesses. You absolutely have to choose the best one for you, your team, and your business.
Of course, we’re (not even slightly) biased and think Flodesk is the best of the best.
BUT if you still want to weigh your options, we won’t judge you. Hey, everyone makes decisions in their own time and has to conduct their research!
If you’re going to continue looking into alternatives, here’s what we’d look out for—what you want and should avoid when looking for an email marketing platform for your small business.
What You Want in an Email Marketing Platform:
- Ease of Use: It should be user-friendly with a simple interface that makes creating and sending emails as easy as possible.
- Automation Capabilities: Look for features like automated workflows, welcome sequences, abandoned cart emails, and campaigns that can save time and boost customer engagement.
- Personalization Options: Improved click-through rates can be accomplished via personalized emails with the recipient’s name, preferences, or past behaviours.
- Analytics and Reporting: Refine your strategy and correctly measure success with detailed insights on open rates, click-through rates, bounce rates, and subscriber behaviour.
- Segmentation Features: Segmenting your audience based on location, purchase history, or engagement level allows for more targeted and effective campaigns.
- Integration Options: You want an email marketing tool that plays well with others! Compatibility with your CRM systems, e-commerce platforms, and social media streamlines your marketing efforts.
- Mobile Optimization: We’re all constantly on our phones, and most of us read emails on them. Optimizing your emails as mobile first is key to a successful user experience.
- Support and Resources: Access to reliable customer support, tutorials, and resources to help troubleshoot issues or learn new features makes a whole lot of difference! And can we just say that Flodesk’s support resources are elite.
What You Should Avoid:
- High (and Hidden) Costs: Avoid platforms that charge excessive fees or have hidden costs—especially if they don’t align with your budget or offer a tier for small businesses.
- Limited Customization: Steer clear of options with restrictive templates or limited design options. This can make your emails look generic and unappealing. You want your audience to get the best version of you in their inbox!
- Complicated Interfaces: If it requires a steep learning curve, can waste time, and reduces efficiency, especially for small teams, it ain’t for you.
- Lack of Automation: Automation is crucial for scaling your email marketing efforts. It’s best to cut your losses if they don’t offer it.
- Limited Integration Options: You don’t want to create extra work for you and your team. If a platform doesn’t allow integrations with your other tools, that will add more to your plate.
- Limited Analytics: If you don’t know how well your campaigns perform, how will you know what to improve? We rest our case.
- Poor Mobile Experience: We already talked about how important it is to be mobile-first, but we’ll say it again! If the email platform doesn’t allow mobile optimization, you’ll risk delivering a poor user experience and lower engagement rates.
- Restrictions on Subscribers and Email Sends: You don’t want to get penalized for growing your distribution list with added costs. You want to grow your business and celebrate the wins, not stress the extra money you must spend.
Hey, we’re still biased over here! But also looking out for you.
Ultimately, you want to choose an email marketing platform that supports your goals, enhances customer engagement, and provides room for growth.
We’re guessing that, after your thorough research, Flodesk has come out on top. Not surprised, but very happy for you!
Keen to get started with Flodesk? Use our link to grab 50% off your first year.
Our Clients’ Favourite Flodesk Features
Just like our marketing, branding, and creative services take work off our clients’ hands, we want to make your decision to find the top email marketing platform easier!
We’ve never been the type not to share knowledge and resources that we believe in. And this blog on email marketing tools is no different!
Seriously, how many times can we say Flodesk?
Well, get ready for a few(ish) more.
As you conduct your email marketing platform research for your small biz, we thought sharing our clients’ favourite Flodesk (there it is again) features would be helpful.
Selling Made Simple With Checkout
What it is: Flodesk Checkout enables members to sell physical or digital products through stunning, customizable, high-converting sales pages.
Features:
- Easy setup of beautiful and high-converting sales pages
- Seamless payment processing through Stripe
- Maximize sales with best-practice tactics like upsells and discount codes
Benefits:
- Simplifies product sales without the need for an additional website or sales platform
- Offers a tailored and branded shopping experience that is easy for you to create and hyper-optimized for making sales
- Checkouts are easy to use and customizable
Growing Your List Just Got Fun With Forms
What it is: Flodesk Forms include three exciting types: link in bio, video, and spinner forms. Each is unique, but the goal is the same: grow your list faster.
Features:
- Link in bio – Create a link landing page that showcases up to six links, plus an opt-in form
- Video – Embed a YouTube or Vimeo video directly on the opt-in form
- Spinner – Include a spinning prize wheel that allows users to win an offer or coupon
Benefits:
Link In Bio Forms
- Host your most important shareable links and email list opt-in form all in one place.
- Turn your audience into email subscribers faster than ever
- Boost website traffic from social media platforms by up to 15%
Video Forms
- Create a personal connection with your audience, showcasing your brand’s personality and voice.
- Capture attention and keep visitors engaged longer, increasing the possibility of conversions.
- Use video to deepen the experience – explain products, share testimonials, or deliver a call-to-action, encouraging visitors to subscribe.
- Increase your form conversion rate by up to 80%
Spinner Forms
- Makes signing up fun and exciting, which can significantly increase completion rates
- The anticipation of winning encourages more opt-ins
- Create a memorable experience that sets your brand apart
- Convert up to 30% more visitors than standard pop-up forms
Link Actions, the Smart Way to Streamline Your List
What it is: Flodesk Link Actions allow members to add automation on links within an email, such as add to a segment, remove from the segment, add to a workflow, remove from a workflow, or update a custom field.
Features:
- When a subscriber clicks a link, you can add or remove them from segments, add or remove them from workflows, or add a custom data field.
Benefits:
- Creates highly targeted segments from link clicks. This ensures your subscribers are receiving content that is most relevant to them.
- Tailors the subscriber journey by moving them into the proper workflows based on their interactions, leading to higher engagement rates
- Enables you to tailor content to each subscriber’s preferences and behaviours, leading to better retention and a deeper connection to your brand
- Helps keep your list organized and up-to-date without manual intervention, saving time
Know Your Numbers With Flodesk Analytics
What it is: Flodesk Analytics provides a visual overview and detailed data for performance across subscribers, emails, forms, workflows and checkout.
Features:
- A set of charts, graphs, and tables that gives you a detailed look at how your subscribers, emails, forms, workflows, and checkouts perform.
Benefits:
- Quickly identify what is working (and what is not working) and take action to adjust strategies and improve performance.
- See how your list is growing over time and who your most engaged subscribers are
- Make data-driven decisions as you leverage detailed analytics to refine your marketing efforts, driving better results.
- Easily export data for further analysis or reporting.
Your New Email Marketing Platform for Your Small Business
We hope Flodesk has made it to the top of your list on your search for the best email marketing platform for your small business! Even better if you’ve already used our link for 50% off your first year and are using the platform now.
As always, don’t be a stranger! Reach out if you have any marketing, brand, or creative questions. And if you need a solid crew of spicy hard workers to take some marketing tasks off of your hands, don’t hesitate to connect with us.