Smart Options
We loved working for this local business that’s out here making a real difference! Their brand, website, and strategy needed a revamp, and we were all over it. SMART Options is a government-funded program in Kamloops that offers supported employment services. We work closely with Kamloops employers—assisting them with hiring people with developmental disabilities, and helping them experience, firsthand, why inclusive hiring is good for business.
Project Details
“The whole Pepper team was amazing to work with and I learned so much from them. Pepper made the rebranding process stress free and fun. I feel more confident in and proud of my brand after working with them. Not only is the Pepper team knowledgeable and skilled, but they also have a great workplace culture, and their services feel personal and genuine. Working with Pepper inspired me and their positive energy and passion was contagious!”
Bria Gatien
Program Manager, SMART Options
Brand Development
- Mission statement
- Core logo
- Secondary logo
- Typemark
- Colour palette
- Typography
- Mockups
- Usage details and full brand guide
Three-month Marketing Strategy:
- Social media scheduling to Facebook and Instagram
- Reels creation and optimization
- Evergreen blogs with SEO
- Google Business Profile management
- One-on-one training with the Pepper team
Brand Photography
Complete website rebuild with SEO strategy and website copy
Videography outsourced by Alex O’daly Aspect Film Works