The Wren
The Wren is an independent local news outlet founded in 2022 by and for the Kamloops (Tk’emlúps) community. Brandi Schier had a dream to create a digital space that would engage, empower, and connect the local community with honest, solution-driven news. Building this brand from scratch was freaking rad!
Project Details
Brand Development & Name Creation
- Name creation
- Mission statement
- Brand messaging
- Tagline
- Core logo
- Secondary logo
- Typemark
- Colour palette
- Tagline creation
- Typography
- Mockups
- Usage details and full brand guide