Have you been wondering what ‘Public Relations’ really is? And how Pepper can help take yours to the next level?! We are here to walk you through some of our badass PR services!
For starters, Public Relations is a loose term that can range from submitting to online publications to cold email reach-outs. And yes, we do both of those! Of course there’s always the Hollywood style of PR, which is having your agent clean up your scandals and schedule your red carpet events. Unfortunately, we don’t do that but we totally encourage shenanigans!
Submissions:
If you want your work, the art you pour your whole heart and soul into, to be seen by more people, let’s get it into online or print publications! We have a couple of options for this as well. You can either provide us with the list of publications and photos to use and we’ll do the rest. Or, we can research different publications and their requirements, provide you with a detailed list AND we will have an incredible photographer, Joao Guedes, choose your photos for you. He curates incredible images and we are so confident that we can help you have your work be seen.
If you’re interested in having your art in a cool indie gallery or showcased on a large scale, we can reach out on your behalf, too! You let us know where and we’ll get you the deets!
Cold Email Reach-Outs:
While we don’t do cold calls, we can absolutely do cold emails for you if there have been some names or galleries out there that you’d love to be featured in. As well, we can reach out to multiple platforms if you’ve always wanted to collaborate, but had no idea how to go about getting your name in their ear! You want to be on a rad Podcast? We can get in touch and work our magic! How about guest blogging for a cool website? Yeah, we can have our people email their people (and by “our people”, I mean us. We are our people!)
We even have this killer list of the top three ways to send a kickass cold email reach-out that we follow:
- Crush the subject line – this is basically the make-it-or-break-it! It needs to make an impression while getting to the point. If it’s funny, even better! Bonus points if you add someone’s name right in there!
- Make it personal – this is where we do our research. Adding a personal touch to the email – talking about something specific regarding the person you are emailing – these things make all the difference. You want to email someone as if you are talking to a friend, not a stranger nor a machine. People respond better when they feel a connection.
- Keep your email short, but add value – people don’t want to read a novel. The value needs to be evident quickly, so definitely add it directly after your personal touch! Then wrap it up after a paragraph or two. Adding a “PS” at the bottom is also a fantastic idea if it’s a fun little anecdote or last piece of important info. People always read the “PS”!
Hopefully this has helped you peek into the world of Pepper’s PR services! We cannot wait to help you get your name and your work out there all while you get to enjoy your work/life balance!
Kelsey Munson
Badass Assistant to the CEO
Pepper – Your Badass Business BFF Inc.
