Smart Options

We loved working for this local business that’s out here making a real difference! Their brand, website, and strategy needed a revamp, and we were all over it. SMART Options is a government-funded program in Kamloops that offers supported employment services. We work closely with Kamloops employers—assisting them with hiring people with developmental disabilities, and helping them experience, firsthand, why inclusive hiring is good for business.

Visual Identity x2

• Mission statement
• Core logo
• Secondary logo
• Typemark
• Colour palette
• Typography
• Mockups
• Usage details and full brand guide

Marketing Strategy & Consulting

• Social media scheduling to Facebook and Instagram
• Reels creation and optimization
• Evergreen blogs with SEO
• Google Business Profile management
• One-on-one training with the Pepper team

Brand Photography

• Annual professional brand photography since 2021, showcasing the Smart Options team and clients, lifestyle scenes, and behind-the-scenes moments to create a consistent, high-quality visual library for digital marketing.

Wix Website Design & SEO

• Following the new brand rollout, we rebuilt their website for a second time on Wix to fully align with the refreshed identity. The new site integrates updated brand elements, strategic website copy, and foundational SEO optimization to improve search visibility, user experience, and long-term discoverability.
• This included:
  • Custom website copy aligned with their updated messaging
  • SEO-optimized page titles, meta descriptions, and alt text
  • Improved structure for clarity, accessibility, and growth

Graphic Design

We continue to support Smart Options with comprehensive graphic design services. This includes updating and redesigning internal documents, branded templates, digital materials, and print collateral to ensure consistency across every touchpoint.

From polished internal systems to public-facing marketing pieces, our role is to ensure the Smart Options brand feels cohesive, intentional, and professionally executed at every level.

Check 'em out here.