Spotlight Dancewear

Spotlight Dancewear is a dance boutique in Kamloops, offering thoughtfully curated dancewear, footwear, and accessories for dancers of all ages. Founded by former professional ballet and modern dancer Sasha Filipovich, the boutique combines industry expertise with personalized fittings and guidance, giving dancers and their families a trusted local destination built by someone who truly understands the art and demands of dance.

Project Details

Our visual identity project gives your brand a clear, cohesive look that feels aligned with who you are and where you’re going. It’s a fast, focused process designed to make your brand recognizable, polished, and ready to grow.

Visual Identity

• Custom core logo
• Secondary logo
• Typemark
• Refined colour palette
• Intentional typography system
• Full visual identity guide with detailed usage direction
• Brand mockups showcasing real-world applications

Check 'em out here.