Santa Claus Parade
The Kamloops Santa Claus Parade is a much-loved annual community event that brings families together to celebrate the start of the holiday season. Each year, people of all ages line the route for an evening of lights, floats and festive cheer, and for many, it’s a tradition that makes the season feel like Christmas.
- Project Details
The goal was a brand with real character, one that would connect with young families and long-time parade-goers alike, and work across everything from social graphics to signage on parade night.
Our creative direction was built around nostalgia, the feeling of Christmas as a kid. A moodboard of vintage holiday cards, classic storybook illustration and old-fashioned ornaments shaped a look that is warm, playful and instantly familiar.
From there, we developed a logo with vintage Christmas charm, paired with a companion stamp inspired by postmarks on letters to the North Pole. A warm, nostalgic colour palette and decorative typography complete the visual identity, bringing a cohesive, festive feel to every piece of marketing.
- Visual Identity
Our visual identity project gave the Santa Claus Parade a refreshed brand system that captured the nostalgic Christmas feeling they wanted to capture.
- Refined core logo
- Secondary logo
- Typemark
- Updated colour palette
- Intentional typography system
- Full visual identity guide with detailed usage direction
- Brand mockups showcasing real-world applications
Check 'em out here.
Visual Identity
