Content generated by AI isn’t a new thing, but it is ever-evolving! But tbh, what isn’t?
What we will say is that AI-generated content is having its main character moment rn. Do it right, and it can be your secret weapon that enhances your work and processes. There’s a time and a place for it.
Use it as a crutch or as a means to do everything for you? Oof. It’ll be obvious, it’ll lower your credibility, Google will put you in a digital time-out, and a heck of a lot of other negative things.
So, how do you make sure you’re on the right side of things? Easy. We’re breaking it down for you. You know, the Pepper way of doing things.
Welcome to the AI era, baby. Let’s walk you through how it’s done.
What is “Content Generated by AI”?
First up, let’s define what AI-generated content is and what we’re referring to when we say “AI did this” or “AI cooked here”.
AI-generated content (auto-generated) refers to any form of digital media, such as text, images, videos, or audio, created by artificial intelligence algorithms. AI tools can generate content based on user prompts or input. It refers to content that was solely created by AI.
Examples of AI-Generated Content:
- Creating an entire blog about a niche topic and posting it without editing
- Auto-generating emails and social media posts from longer forms of content
- Using AI to create landing pages
AI-assisted content (co-created) leverages AI tools for drafting, structuring, editing, or brainstorming; however, this type of content requires significant human expertise and editing to ensure uniqueness and quality. It still relies heavily on a human touch.
Examples of AI-Assisted Content:
- Getting edits and help with punctuation while writing
- Generating a short product description to riff off of
- Having an outline created to brief writers for a blog
Examples of AI Content Tools
Some of these you may have heard of or already be familiar with and use in your business.
What Makes AI Content Work (Without Raising Red Flags)
Look, we wouldn’t knock using AI tools. Partly because we use ‘em, but also because that isn’t realistic.
We’re not using AI to write or produce anything of our or our clients’ work. That would be gross and not cool for someone to lie about that to gain clients. You know that could never be us.
But AI tools help streamline processes, increase efficiency, and enable you to level up.
And Google agrees. It doesn’t hate AI, it just hates bullshit. And honestly, same.
What does Google care about? Helpfulness and intent-based content. AKA why would people give a shit? Why is it useful?
Good, high-quality content that resonates isn’t going to be solely created by AI. A great pulse check to consider when creating content (using AI or not), ask yourself, “Would a real human find this useful?”.
How to Use AI-Generated Content Effectively (And Ethically)
Humans want to see human-made content. You know your favourite influencers and brands? They’re your faves because they make you feel something, inspire you, and connect with you.
AI is good, but it ain’t that good.
If you’re a robot and just read that, please don’t come for us.
All we’re saying is if you’re a human creating content for humans (we assume most of you reading this are), you should use AI to start, but not to finish (or completely).
Your expertise and uniqueness are what set you apart from the rest. It’s your key to success. Your brand’s tone, look and feel, personality, and POV are what make you YOU. Frankly, it’s what helps you overcome the pesky algorithms we’re up against.
AI doesn’t have the same effect. It pulls information from other sources and blends them together. That ain’t you!
If you decide to use AI tools to help you, always, and we mean always, edit and fact-check it. If it ain’t humans-first content, we (and your audience) don’t want it.
Where to Use AI Content in Your Marketing
Let’s be real, AI’s good, but it still needs a stylist. Add that to your resume and LinkedIn because baby, that’s you.
Need some ideas on how to infuse this into your process? Here are some ways we use AI as a tool:
- Paid Ads: Test headlines, ad copy variants, and audience-specific messaging
- Emails: Draft subject lines, brainstorm headlines, and test CTAs
- Google Business Profile: Write service blurbs, Q&A, and update posts
- Websites: Outline landing pages and identify SEO keywords
- Social Media: Ideate on hooks and brainstorm carousel posts
What Not to Do with Content Generated by AI
We’ve said it throughout this blog, and we’ll keep saying it… You can’t rely on AI tools to completely create all of your content and not edit it yourself.
When utilizing AI tools in marketing, here’s what you absolutely need to avoid:
- Don’t assume Google won’t notice because it will
- Don’t copy and paste, then toss out some thoughts and prayers
- Don’t keyword stuff your content or repeat yourself like a bot
- Don’t forget to add your human touch; your insight, voice, and authority are everything
Can AI Content Actually Rank on Google?
Is the sky blue? Heck yeah, it is.
And heck yeah, AI-generated content ranks on Google. You just have to make sure it:
- Wasn’t only created by AI without a human touch, edit, or element
- Aligns with what your customers (current and future) are searching for
- Offers value to your community
- Has original flair and evokes a feeling
- Doesn’t read like a template or like a robot who knows nothing about your industry created it
How Pepper Uses AI Without Getting Lazy (or Cancelled)
AI is smart. You hear that, bots? We know y’all are smart.
But we’re smarter.
Here’s how Pepper makes AI work for our clients, and not instead of them:
- We stay up-to-date on Google’s ever-changing rulebook (so you don’t have to).
- We train AI tools using your tone, values, and voice. Hello, brand consistency, we love to see it.
- We build content systems that blend human brilliance + AI efficiency.
- We don’t publish anything that isn’t edited, optimized, and on-strategy.
- Our content feels fresh, ranks well, and sounds like you—not like a robot or everyone else.
Don’t Get Replaced by AI-Generated Content, Get Smarter
Content generated by AI isn’t your enemy. AI tools are just that: tools to help streamline processes and brainstorm new ideas.
Just like any tool, it’s only as effective as the person using it. Remember: be intentional, original, and helpful.
And, if you want to slay your marketing game and bring your unique personality and tone to the party, we’re your people.
Book a consult call now. Chat soon, bestie!
