Downtown Kamloops

Downtown Kamloops is the vibrant heart of the city, bringing together local businesses, community events, arts, and culture in one thriving hub. As the downtown business improvement association, they champion growth, connection, and experiences that make Kamloops’ core a destination for locals and visitors alike.

Visual Identity

A brand refresh rooted in who they are today.

We partnered with Downtown Kamloops to revive their visual identity, creating a brand that feels current, confident, and aligned with their evolving community. Their previous branding no longer reflected who they were or where they were going, so we created an identity designed to grow with them.

What we delivered:
• Core and secondary logos
• Custom typemark
• Refined colour palette
• Updated typography
• Real-world mockups
• Usage details and a full brand guide

The result is a cohesive, flexible identity that represents Downtown Kamloops now and into the future.

Seasonal Photography & Video Shoots

Full Day Creative Photoshoots

• Full-day photoshoots scheduled seasonally
  
• Creative direction + mood board planning
  
• Professional photography with 200+ edited images delivered per shoot
  
• Content creator on-site capturing B-roll video for dynamic storytelling
  

Usage

• Assets delivered for use across all Downtown Kamloops marketing channels, including:
  • Social media
    
  • Website
  • Annual reports
  • Print + digital ads

Check 'em out here.