Farming Karma

Farming Karma is a proud, family-owned business based in the heart of the Okanagan, crafting and distributing natural sodas across Canada and the U.S. Made with freshly squeezed Okanagan apples and free from artificial colours or flavours, every can is a testament to quality and care. From orchard to can, Farming Karma ensures only the best ingredients go into creating a refreshingly pure soda experience you can feel good about.

Project Details

Farming Karma partnered with Pepper through a Full Access package to support a fast-growing, multi-brand business with a strong lifestyle presence. With both Farming Karma and Farming Karma Spirits under one umbrella, the focus was on building consistent momentum across platforms while keeping the brand fun, recognizable, and community-driven.

Social Media Management & Content Creation

Platforms Managed

• Instagram
• TikTok
• Facebook
• Separate but aligned content streams for Farming Karma and Farming Karma Spirits

Content Strategy & Planning

• Ongoing content planning and execution aligned with brand goals, launches, and campaigns
• Platform-specific strategy for short-form video, stories, and static content
• Content calendars built to support consistency, trends, and seasonal moments

Content Creation

• Reels and TikTok creation, including filming, editing, captions, and posting
• UGC-style content creation that feels authentic, fun, and community-driven
• Content days planned and executed to batch photography and video assets
• Use of trends, audio, and formats suited to each platform

Social Media Templates & Graphics

• Creation and use of branded social media templates
• Graphic assets for promotions, announcements, launches, and evergreen content

Copywriting

• Caption writing for posts, Reels, TikToks, and Stories
• Brand-aligned tone for both Farming Karma and Farming Karma Spirits
• Clear CTAs, storytelling, and engagement-focused copy

Stories & Daily Engagement

• Daily Instagram Stories for brand visibility and community connection
• Engagement management including comments, DMs, replies, and interactions
• Active audience touchpoints to maintain momentum and connection

Scheduling & Posting

• Scheduling and publishing of all approved content across platforms
• Consistent posting cadence to support growth and awareness

Monthly Reporting

• Monthly performance reports covering reach, engagement, growth, and content insights
• High-level takeaways to guide ongoing strategy and content direction

Email Marketing

Strategy & Planning

• Email marketing strategy aligned with product launches, promotions, events, and brand storytelling
• Campaign planning to support both one-off sends and ongoing communication

Email Creation & Execution

• Copywriting for email campaigns in a brand-aligned, conversational tone
• Design and layout of emails using existing brand templates
• Scheduling and sending of email campaigns

List Management & Growth

• Support with email list growth strategies and opt-in opportunities
• Basic audience segmentation to improve relevance and engagement

Graphic Design

Design Support

• Creation of branded graphic assets for social media promotions, campaigns, and launches
• Design support for packaging visuals and promotional materials as needed

Templates & Assets

• Development and use of reusable branded templates for social media and digital use
• Visual consistency across Farming Karma and Farming Karma Spirits

Creative Collaboration

• Design collaboration to support content days, influencer campaigns, and product launches
• Mockups and visuals to support marketing initiatives across platforms

Check 'em out here.