Katherine Gulley Clinical Counselling

Katherine Gulley is a registered clinical counsellor and BCACC-approved clinical supervisor with a focus on working with children and youth facing complex mental health challenges. With over a decade of experience teaching and mentoring clinicians, she provides practical, integrative training designed to build confidence and expand scope of practice.

Project Details

A custom, full-scope brand build developed in collaboration with Badlands Design Co. This project included brand development, a Kajabi website build with strategic copywriting, a brand photoshoot, and a social media strategy, all designed to create a cohesive, elevated foundation for long-term growth.

Brand Development

• Full brand development in collaboration with Badlands Design Co.
• Complete visual identity update, including refreshed colours, typography, and brand assets

Website Development

• Custom Kajabi website design and build with full SEO optimization
• The new site integrates updated brand elements, strategic website copy, and foundational SEO optimization to improve search visibility, user experience, and long-term discoverability.
• This included:
  • Custom website copy aligned
  • SEO-optimized page titles, meta descriptions, and alt text
  • Structure for clarity, accessibility, and growth

Social Media Strategy & Graphic Design

• Custom social media templates designed for brand consistency
• Social media strategy which includes:
  • Competitor analysis to position her within the market
  • Target audience and customer persona development
  • Platform-specific strategy for Instagram and LinkedIn
  • Bio copywriting optimized for clarity and positioning
  • Strategic posting schedule and content direction
  • Clear content pillars and messaging framework

Brand Photography

• Professional brand photography, showcasing headshots, lifestyle scenes, and behind-the-scenes moments to create a consistent, high-quality visual library for digital marketing.

Check 'em out here.