Privato Vineyard & Winery

Privato Vineyard & Winery is a family-owned boutique winery in the Thompson Valley, known for crafting premium, small-lot, award-winning Pinot Noir and Chardonnay. The winery blends quality, charm, and warm hospitality, creating a relaxing and inviting atmosphere for every visitor.

Set along the scenic North Thompson River, Privato offers curated tastings, peaceful garden picnics, and a year-round lineup of must-see events, including Music in the Vineyard, Winter at Privato, and their popular pumpkin patch. The property is serene, welcoming, and best of all dog-friendly, making it a favourite destination for locals and travellers alike.

Project Details

The Full Access package is designed for businesses that need steady visibility, consistent storytelling, and strategic support across multiple sides of their brand. For Privato Winery, this includes retail, tourism, and hospitality, all working together to create year-round momentum.

Full Access with Pepper brings strategy, social media, email marketing, SEO, digital ads, design, and PR guidance into one cohesive system. It supports every part of the Privato experience, from visitors discovering the winery for the first time to loyal customers returning for releases, events, and seasonal moments.

This package gives Privato the freedom to focus on crafting wine, hosting guests, and running their operations while we build the awareness, traffic, and engagement needed to grow both on-site and online.

High-Level Marketing Strategy

• Annual marketing plan tailored to Privato’s seasons, events, and business goals
  
• Marketing + advertising budget planning for the full year
  
• Ongoing strategy development supported by audits, data insights, and performance reviews
  
• Quarterly realignments to keep everything sharp, intentional, and growth-focused

SEO & Website Management

• Monthly SEO updates, analytics accuracy checks, and performance monitoring
  
• Website edits and updates to keep all information current and reflective of winery operations
• Google Business Profile posting, updates, and optimization for stronger local visibility

Email Marketing

• Email marketing strategy + execution
  
• Monthly Flodesk email campaigns featuring events, promotions, releases, and storytelling
  
• Opt-in setup, workflow creation, and list growth support

Graphic Design

• Print advertisements for local and regional publications
  
• Wholesale pricing sheets
  
• Event promotion materials and digital assets
  
• Tent designs and branded tablecloths
  
• Shelf talkers and in-store promotional materials

Social Media Management & Content Creation

• Social media strategy, planning, and execution
• Social media management and quality assurance
  
• Content creation for reels
• Brand photoshoots, shot lists, and creative direction

Digital Marketing (Meta Ads)

• Strategy + execution for Meta digital ads (Facebook + Instagram)
  
• Digital ads for event promotion and awareness campaigns

Public Relations

• Guidance and support for event promotions
  
• Recommendations, consulting and coordination for sponsorship opportunities

Check 'em out here.