The Therapy Room

The Therapy Room is a counselling practice in Kamloops, BC, founded by Canadian Certified Counsellor Kaci-Ann. Built on the belief that healing happens in safe, relational spaces, it offers attachment-informed, trauma-aware therapy for adults, couples, and teens. Warm, grounded, and collaborative, it’s a space where real conversations lead to meaningful, sustainable growth.

Project Details

We put a custom launch package together for The Therapy Room, combining visual identity, professional photo and video content, and ongoing Instagram management. Together, these pieces gave the new counselling practice a cohesive brand, a strong content library, and a clear social presence built to connect with its local millennial audience.

Visual Identity

• Custom core logo
• Secondary logo
• Typemark
• Refined colour palette
• Intentional typography system
• Full visual identity guide with detailed usage direction
• Brand mockups showcasing real-world applications
• Custom graphics and sticker bank as an elevated add-on

A cohesive, thoughtful brand system designed to feel grounded, warm, and ready to live confidently across every touchpoint.

Locals Only Content Day

• Moodboard and shot list
• 1 hour photoshoot
• 2 fully scripted and edited reels
• Bank of b-roll
• 30 high quality professional images 

Check 'em out here.