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The Wren

The Wren is an independent local news outlet founded in 2022 by and for the Kamloops (Tk’emlúps) community. Brandi Schier had a dream to create a digital space that would engage, empower, and connect the local community with honest, solution-driven news. Building this brand from scratch was freaking rad!

the wren kamloops bc with meet pepper

Project Details

Brand Development & Name Creation

  • Name creation
  • Mission statement
  • Brand messaging
  • Tagline
  • Core logo
  • Secondary logo
  • Typemark
  • Colour palette
  • Tagline creation
  • Typography
  • Mockups
  • Usage details and full brand guide