The Wren

The Wren is an independent local news outlet founded in 2022 by and for the Kamloops (Tk’emlúps) community. Brandi Schier had a dream to create a digital space that would engage, empower, and connect the local community with honest, solution-driven news. Building this brand from scratch was freaking rad!

Brand Development & Name Creation

• Name creation
• Mission statement
• Brand messaging
• Tagline
• Core logo
• Secondary logo
• Typemark
• Colour palette
• Tagline creation
• Typography
• Mockups
• Usage details and full brand guide

Check 'em out here.