Woodward Cider Co

Woodward Cider Co. is crafted for the adventure seekers, the lake day lovers, and anyone who believes the best moments happen outside. Crisp, refreshing, and made in small batches, Woodward is the go-to companion for trail days, campfire nights, and every spontaneous plan in between.

With classic favourites and bold seasonal releases, Woodward fuels good times wherever the day takes you. Whether you are stopping by the tasting room or packing a few cans for your next outing, Woodward Cider is all about good friends, good stories, and the freedom to explore.

Project Details

Custom Full Access to Pepper

The Full Access Package is built for brands that want to increase visibility, reach new customers, and create steady momentum across retail, hospitality, and product launches. For Woodward Cider Co., this package supports everything from announcing new flavours to driving tasting room traffic and strengthening wholesale relationships.

Full Access brings strategy, social media management, content creation, SEO, design, and ongoing marketing support into one cohesive system. It ensures the Woodward brand shows up consistently and with intention, whether the focus is seasonal releases, in-store sales, or community engagement.

This package allows Woodward Cider to focus on crafting its products, running operations, and serving customers while we support the awareness, excitement, and growth needed to launch products successfully and keep the brand top of mind.

High-Level Marketing Strategy

• Annual marketing plan tailored to Woodward’s goals, seasons, and product launches
  
• Marketing + advertising budget planning for the full year
  
• Ongoing strategy development supported by audits, data insights, and performance reviews
  
• Quarterly realignments to keep everything sharp, intentional, and growth-focused

SEO & Website Management

• SEO updates, analytics accuracy checks, and performance monitoring
  
• Website edits and updates to ensure all information reflects current cider operations, flavours, and releases
• Google Business Profile posting, updates, and optimization to boost local search visibility

Social Media Management & Content Creation

• Social media strategy, planning, and execution
  
• Social media management and quality assurance
  
• Content creation for Reels, static posts, campaigns, and seasonal launches
  
• Brand photoshoots, creative direction, and ongoing content development
• Outsourcing photography and developing a creative direction to be executed

Graphic Design

• Tap logo designs
  
• Pricing sheets for wholesale and retail partners
  
• Merch designs such as coozies and branded assets
  
• Shelf talkers and in-store promotional materials

Check 'em out here.